Flooret Celebrates 10 Years
2026 Flooring Releases
Mike
Favorite Color: Nakan
"It's a top seller for a reason. It brings a light, airy feel to any space. For me, it exemplifies the brand. Simplicity and flexibility.
"My favorite early Flooret memory is hiring our first team member. She was our server at a local pizzeria. We wanted to prioritize customer service, and she exemplified how we wanted to interact with our customers."
Nathaneal
Favorite Color: Kingswood
"It has the right amount of color depth and richness without being too dark and stealing light from a space."
"My favorite memory isn't a single instance or vignette. It's the thousands of "Little-Engine-That-Could" moments that are inevitably part of a small company trying to break into an established space."
Devin
Favorite Color: Balboa
"It has a balanced, natural warmth that works beautifully in modern interiors (my favorite!). It brings just the right amount of knots and character to feel authentic."
"My favorite memory of starting Flooret is nothing specific, it’s just how much joy there was in the process. We were friends meeting in coffee shops near the beach, dreaming up ideas, and then heading back to the office to build them. In those early days it wasn’t about the outcome, it was about the freedom and excitement of creating something from nothing."
Tal
Favorite Color: Nakan
"It captures that natural oak look that is timeless and trendless. There is a reason it has been our best selling color since we launched it."
"Starting Flooret, we were very naive, which was a huge advantage. We didn't think too much about how crazy it was to try challenging these huge players in the flooring industry. We just focused on doing the little things right: building great products, providing amazing customer service, and building a brand people would love."
