• Meet Provence
  • Provence Collection

    Genuine European White Oak

    Refinishable

    Natural Materials

    Lifetime Warranty

    Meet Provence Natural
    Hardwood

    Authentically Crafted. Built for Generations.

    Material
    European White Oak
    Plank sizes
    7.5” and 10” Wide
    Installation
    Professional
    Warranty
    Lifetime Residential
    Refinishable Surface
    Built to Last

    Authentically Crafted. Built for Generations.

    Provence Natural Hardwood brings the beauty of European White Oak to life with wide 10 and 7.5-inch wide planks, wire brush textures, and sawn veneers that can be refinished for generations.

    Built on a stable, sustainable eucalyptus plywood core and finished in low-gloss tones of tans, honeys, and rich browns, it offers the authenticity of solid wood with greater durability. More than a floor, Provence is a timeless foundation, crafted to be cherished, renewed, and passed down.

    Natural Materials

    Eco-conscious materials and manufacturing processes that don't compromise on style or durability.

    Proprietary Colors

    Custom-crafted hues you won’t find anywhere else, created to complement real homes for decades to come.

    Refinishable

    Made from genuine European White Oak, Provence can be refinished over time to extend the life of your floors.

    Two Widths, Two Distinct Looks

    7.5" and extra-wide 10" planks for a seamless, timeless look with fewer visual breaks. Order samples of each size to compare.
    Get Samples to Compare
    Get Samples to Compare

    Cut from Real Planks

    Samples are taken directly from full-length boards, preserving the natural grain, finish, and character.
    Get Samples
    Get Samples

    A Balanced Mix of Lengths

    Provence features 50% long-length boards, paired with standard lengths to reduce seams, speed up installation, and create a more intentional layout.

    Half of every Provence order includes long boards for cleaner installs and fewer cuts. 10" wide planks measure up to 87" long, while 7.5" planks measure up to 75" long.

    Is the Provence Collection Right For You?

    Best for...

    • Primary living spaces where aesthetics are paramount.
    • Homeowners who want the authentic character of real wood.
    • Projects that will be installed by a professional.
    • Long-term homeowners looking for a floor that will age beautifully over time

    Shop the Provence Collection

    Buy Now. Pay Later with...

    Through Flex Pay, you can purchase the things that matter most, and pay over time in bite-sized installments.

    $35 per month / $1000 purchase

    Buy Now. Pay Later with...

    $35 per month / $1000 purchase

    Available in four curated finishes, each offered in two plank widths.

    7.5"
    |
    7.5" x 50% Longs
    $8.45
    7.5"
    |
    7.5" x 50% Longs
    $8.45
    7.5"
    |
    7.5" x 50% Longs
    $8.45
    7.5"
    |
    7.5" x 50% Longs
    $8.45
    4.9 Star Rating (120+ Reviews)
    "We were hesitant to buy flooring online, but the samples sold us. The texture of the Basel 10" is incredible—everyone thinks it's solid hardwood."
    Elena R.
    San Francisco, CA
    "The wide planks completely transformed our open-plan living area. It feels calmer, bigger, and more grounded."
    Marcus T.
    Austin, TX

    Frequently Asked Questions

    What is the Warranty?

    Provence Natural Hardwood has a limited lifetime warranty. Review specific details on our Technical Documents page

    Can I DIY the installation?

    No. Provence Natural Hardwood requires a professional installation for lasting performance.

    What documentation does my installer need to provide?

    To ensure warranty coverage, the Installer is responsible for documenting all job site conditions at the time of installation. This includes the installation date, site relative humidity, temperature, and subfloor moisture content. You must retain these records, along with proof that the flooring was installed by a National Wood Flooring Association or Certified Floor Covering Installers certified professional

    How do I clean Provence Natural Hardwood?

    Dry cleaning is preferred (sweeping, light vacuuming, dust mopping). Do not use steam mops, wet mops, or abrasive cleaners such as mineral spirits or bleach-based products. As the floor is already sealed, please avoid oil soaps and waxes.

    Your Cart (0)